Privacy Policy
Introduction
Dutton
Lending ("we", "us", "our") fully understands the
significance of protecting your personal data. This Privacy Policy explains how
we collect, utilize, share, and safeguard the information you provide within
our personal loan funnel.
Scope
This
Privacy Policy applies whenever you use our website, engage with our loan
services, or otherwise interact with us in relation to our personal loan
offerings.
Information We Collect
-
Personally Identifiable
Information (PII):
This may
include:
-
Name
-
Address
-
Email address
-
Phone number
-
Social Security Number (SSN)
-
Date of birth
-
Financial information (income,
assets, debt)
-
Employment information
-
Technical Information:
We might automatically gather:
-
IP address
-
Device type and operating
system
-
Browser information
-
Website usage and navigation
data (via cookies and similar technologies)
How We Use Your Information
-
Loan Application Processing:
We use the collected data to assess your loan
eligibility, determine creditworthiness, and personalize loan offers.
-
Customer Service and
Communication:
Your information facilitates
effective communication regarding your loan inquiries, status updates, and
account management.
-
Marketing and Promotional
Efforts (With Consent):
If you explicitly consent, we may use your information to personalize
marketing materials and inform you of related services or special offers.
-
Analytics:
Analyzing aggregate usage data allows us to improve
our website, loan processes, and enhance the overall user experience.
-
Legal and Regulatory
Compliance:
We might disclose information
as necessary to comply with legal obligations, regulatory requests, or to
safeguard our rights.
How We Share Your Information
-
Partner Lenders:
To match you with potential lenders, we may share
necessary information with our network of trusted lending partners.
-
Service Providers:
We sometimes engage third-party service providers who
facilitate elements of our operations, such as technology services,
marketing support, and data analytics.
-
Law Enforcement and Regulatory
Bodies:
We may disclose information if
legally mandated or if in good faith belief it's crucial for preventing
harm or fraud.
-
Merger, Acquisition, or Sale:
In the event of a company restructuring, your
information might be transferred to the relevant successor entity.
Security Measures
The
security of your information is paramount to us. We implement robust technical,
administrative, and physical safeguards to help protect it from unauthorized
access, disclosure, modification, or destruction.
Data Retention
We
will only store your data for as long as required to fulfill the purposes
outlined in this Privacy Policy or as otherwise permitted by law.
Your Rights
Depending
on your jurisdiction, you may have these rights:
-
Opt-Out:
You can often opt-out of receiving marketing
communications.
-
Access:
You might have the right to request access to the
PII we hold about you.
-
Rectification:
You may have the right to correct any inaccurate
information.
-
Deletion:
In certain circumstances, you may be able to
request the deletion of your PII.
Children's Privacy
Our
services are not intended for children. We do not knowingly collect personal
information from individuals below the age of 18.
Changes to This Policy
We
reserve the right to modify this Privacy Policy at any time. Updates will be
posted on our website with the "last updated" date.
Contact Us
If
you have questions or concerns regarding this Privacy Policy, please reach out
to us at info@duttonlending.com
